WORKSHOP - IMPROBABLE ART THINKING

©Art Thinking Collective ©Sylvain Bureau.

The Improbable - Art Thinking Workshop is a three-day seminar and an agile method to create the improbable with certainty.

No need to be creative. The Improbable Art Thinking method enables everyone to generate a situation that they have never thought of before and that does not yet exist. This new and improbable situation poses a new question that allows us to question our systems and to challenge the status quo. The questions and reactions that this new creation provokes then pave the way to go beyond ‘what is’ and to consider radically new possibilities.

The Art Thinking Workshop mixes conferences, workshops and feedback sessions. Participants leave their comfort zone by creating a piece of art. They show their final creation during unique openings in locations like Centre Pompidou or Grand Palais in Paris; Beaux Arts Museum of Montreal in Canada; Block House in Tokyo or – in our case – at an iconic venue in Belgium or the Netherlands.

Thanks to an intensive train-the-trainer process, Arteconomy is now making this workshop and methodology available for clients from the Benelux.

Get a feel of the atmosphere and discover the particpants' feedback of a workshop at Grand Palais in Paris:

The Art Thinking Workshop boosts 9 out of 10 growing skills detailed by the World Economic Forum for your employees (engineers, marketing, innovation, sales,…):

• Analytical thinking and innovation
• Critical thinking and analysis
• Active learning and learning strategies
• Originality, initiative and creativity
• Emotional intelligence
• Complex problem solving
• Reasoning, problem-solving and ideation
• Leadership and social influence
• Systems analysis and evaluation

Here are some illustrations of the challenges addressed during Art Thinking Workshops:

• New crisis management to deal with Covid-19 in a large multinational corporation.
• Brand new communication strategy in a 300-year institution.
• New recruitment process through an escape game in an e-commerce leader.
• Cultural change to face the digitalization in an organization of the music industry.
• Leverage to new sustainable strategies of a leading company in the retail sector.
• Support employees’ career change to entrepreneurship.

Art Thinking Workshops are a once in a life-time experience according to 90% of the participants.

Proven methodology, now available in the Benelux

Art Thinking is a six-practice methodology that has been developed by Sylvain Bureau, a professor in entrepreneurship at the renowned ESCP Business School in Paris. Building on his interactions with artist Pierre Tectin since 2008. Over the years, the method has been further tuned and optimized based on the feedback of numerous workshop participants and in interaction with the members of the Art Thinking Collective, an international and manifold team gathering artists, researchers, art mediators, art historians, designers, consultants, entrepreneurs and executives.
Meanwhile, over 75 seminars have been given to more than 2.500 people from over 200 organizations in more than ten countries. Art Thinking Methodology is an integral part of the curriculum at renowned universities and business schools such as ESCP in France, Stanford University in the USA and Musashino Art University in Japan.

PAST EVENTS

27/10/2022 - Improbable Immersion - Koen Snoeckx and Nil Samar - High Tech Campus Eindhoven

In a condensed afternoon format, decision makers from companies and organisations experienced the potential power that the three-day workshop can have. It allows them to consider a wider rollout of the methodology.  

26/04/2022 - Lecture Design Fest Ghent - Sylvain Bureau - Art Thinking: create the improbable with certainty

Sylvain Bureau, professor at the Paris ESCP Business School and the Art Thinking Collective, has one certainty: the future is improbable. Like Andy Warhol, he elevates the Coca-Cola bottle to a symbol of a bankrupt social model based on certainty. Wherever in the world the company settles, its rigid form and taste requirements turn the sugary drink into a benchmark of process and form monotony. At least, until Corona threw a spanner in the works and the entire social system was thrown into disarray. Bureau sees a major role for art in the transitional phase towards something new. Art brushes aside, scandalises and undermines established ideas. The role of the Art Thinking Collective is to introduce this improbable potential to the general public.

26/04/2022 - Immersion session Design Fest Ghent - Art Thinking: create the improbable with certainty

An immersion session with the employees from Renuwi, a leading international wast-to product, company during Design Fest Ghent on 26 04 22

Team - Art Thinking Collective

The team is member of the international Art Thinking collectivem which consists of a group of experts with ample experience in the worlds of art, artistic research, and business.

Art inspires business inspires art.

Since 1989 Julie Vandenbroucke has been building bridges between the worlds of art and business. She has seen how working with artists transformed her husband’s metal company in the nineties, before the term ‘creative industries’ was even coined. That’s why, in 2002, she founded Arteconomy, where she experiences first-hand how artists create meaningful and profound changes in mindset, corporate culture and product innovation through in-company interventions. Recently, she co-authored and published the book “Innoveren met Kunstenaars”, sharing her knowledge and experiences on how artists and entrepreneurs reinforce each other. In order to further boost the synergies between both worlds, she obtained the official Art Thinking License for the Benelux. Aside from her day-to-day involvement, as Chairwoman of the Benelux Art Thinking Collective, she oversees its overall strategy and assures the collective growth and development.

The unexpected always beats the obvious.

Operating from within his own company Luscinus since 2017, Koen Snoeckx calls himself Collision Maker: facilitating interactions between specialists from various realms of expertise. Be it as public speaker, mentor or project manager, he helps companies, organizations and policy makers to leave a positive trace. By setting up contexts for unexpected collaborations and outcomes, Luscinus releases the energy and insights that will enable us to build the economic, political, ecological and societal models of tomorrow.
Graduated Master in Biochemistry, with a post-Master in Journalism and a teacher’s degree, Koen has over twenty years of professional experience in the high-tech and cultural sectors in Belgium and Europe. Also, he set up the creative hub Moktamee in his home town Herentals where synergies are created between artists, artisans and entrepreneurs.
Within the Benelux Art Thinking Collective, he takes the lead in the sales and organization of the Art Thinking Workshops.

Arteconomy is member of the international Art Thinking Collective. It promotes the Improbable – Art Thinking methodology and gives the related workshops and lectures to Belgian and Dutch clients. For all enquiries, contact Koen Snoeckx.